Here you can appreciate the honest review on Constant Contact 2025.
You can appreciate in this review, that Constant Contact has been around as one of the first modern email marketing software. Since 1995, Constant Contact has grown a large customer base to 650,000 users worldwide in the marketing online.
In function of this, look at some of the older published online reviews, and you’ll see a lot of positive reviews for the usability. We talked to some customers and ex-customers today, and it’s a mixed bag. Many think it’s ok, but not everyone is a fan, but really all the persons can have a different criterion.
However, this may come from a simple place. Over the years, they have introduced an event management feature that other email systems don’t have. The niche market focus of event management makes it very useful for real estate marketing, especially in the US.
Yes, Constant Contact is widely considered easy to use, receiving positive feedback for its user-friendly interface, simple drag-and-drop editor, and helpful templates, making it a strong choice for beginners and small businesses needing a straightforward solution for email marketing campaigns.
Also, some advanced users might find the automation and segmentation features less deep than more specialized platforms, its overall design focuses on simplicity and ease of use for most users.
Constant Contact, an email marketing tool for lead generation and traffic growth, offers a straightforward affiliate program. Affiliates can earn a one-time flat $80 commission for each referral who pays for a Constant Contact account, with no earnings cap. To join, you must be registered with Impact Radius.
Affiliate program details:
Commission rate: $80 per account sale, unlimited earning potential.
Getting paid: Up to 90 days for payout processing.
Payment method: PayPal or electronic fund transfer.
Cookie duration: 120 days.
What Is Constant Contact Program?
Constant Contact is an all-in-one digital marketing platform that provides businesses, particularly small businesses and entrepreneurs, with tools to create professional-looking emails, manage social media, build landing pages, and automate marketing campaigns to drive growth and engage customers. The platform offers a user-friendly interface with templates and AI assistance for crafting content, alongside features like list segmentation and reporting to track results and personalize communication.
Constant Contact Review Summary
Constant Contact platform is built for small to medium-sized businesses, but its pricing doesn’t really match other tools in the SMB market. The plans start at an affordable $12/month, but that only gets you 500 subscribers. Then the price climbs steeply, even when considering the platform’s feature set isn’t that advanced. In some cases even nearly twice as expensive as alternative email platforms used by internet marketers and beginners.
Now they have found a niche market by adding event management tools, and it’s popular among real estate businesses that also like phone support. Yet some features that are now standard in other platforms, like segmentation and automations, come at a premium in this platform.
How Much Constant Contact Platform It Cost?
Pricing and Plans:
Constant Contact has changed its pricing plans in the US in 2023 and rolled them out worldwide in 2025.
You will see that the new pricing tiers come with a few new features. Like simple AI tools, and they add email templates and Stripe integration. But as you’ll see below, the new tiers come at a premium. And more features moved to the more expensive tiers. You’ll end up paying more for tools that have pretty much become industry standard of the email marketing.
| Contacts | Constant Contact Lite | Brevo Starter* | MailerLite Growing Business |
| Free plan | No | Yes | Yes |
| 500 | $12 | $9 | $10 |
| 1,000 | $30 | $17 | $15 |
| 2,500 | $50 | $29 | $25 |
| 5,000 | $80 | $29 | $39 |
| 10,000 | $120 | $39 | $73 |
| 25,000 | $280 | $69 | $159 |
| 50,000 | $430 | – | $289 |
*Brevo plans have unlimited contacts, this price is based on 4 emails per contact per month.
You can see that, Constant Contact organizes pricing into three plans. Lite, Standard, and Premium. With each successive tier, you pay more to unlock more features. You also pay more within each plan depending on how many contacts you have in the program
Also, with Constant Contact, emails are limited to 10x your contact number on the Lite plan. And 12x on the Standard plan. If you go over these limits, you’ll pay overage fees charged at $0.002 per email. Aspect proper of the platform.
Constant Contact Is Expensive Compared To Others Email Marketing.
Really, Constant Contact, compared with MailerLite bases its pricing on subscribers. But you also get unlimited emails on every plan.
You will observe that Brevo gives you unlimited contacts on all plans. And pricing by the number of emails sent. You can see the difference this makes as your lists get bigger. With 10,000 or more contacts, you can save hundreds of dollars using Brevo instead, so is more economic.
Other aspect important is that Constant Contact platform doesn’t shape up too well on features, either. Its Lite plan is very basic. You get the bare essentials of email building and sending. Plus a couple of extras like social media posts, polls, and event registration forms. But it also misses what by now are industry standard. Things like personalization and A/B testing for subject lines. You can build a single, very basic segment. And you can’t even schedule emails to send, that if have others platforms of Email marketing.
Of manner that, all of these are added to the Standard tier. But you still don’t get custom automations, only three pre-built workflows. For the cost of the Standard plan, this is a glaring omission.
Is evident that, MailerLite and Brevo have features on their cheapest plans that Constant Contact will ask to upgrade to Premium to access. MailerLite’s Growing Business plan has dynamic content to personalize emails. The Brevo Starter plan includes syncing campaigns to Google and Facebook Ads. Both also have free plans that let you send thousands of emails a month for free. Their free features are similar to Constant Contact’s Lite tier. Constant Contact has just a 30-day free trial, that I think that this aspect is acceptability.
Constant Contact Platform Core Features
This platform has a drag-and-drop email editor: Constant Contact’s email editor is simple. Creating emails is very quick. But it’s limited in layouts and customization.
1- Templates: Recent changes increased email templates to 200+. Some of the new ones are modern-looking.
2- Automation: Until you get to the Premium tier, automation options are very limited. There are a few workflow templates. Those that you do get are very basic, and there is little room to customize them.
3- Contact management: Strong list-building options with 200+ forms and lead magnets. You can create engagement segments from tracking data for every contact. On the downside, it gets expensive as your list gets bigger.
4- Social media posting and ads: Constant Contact has tools for managing social media posts and digital ads. You can connect to Google Ads Manager and Facebook Lead Ads.
5- Event marketing: It includes tools for organizing and managing events. Build a list of attendees, run promotions, and handle ticket sales inside Constant Contact.
Constant Contact’s pros include its beginner-friendly interface, a large selection of email templates, strong email deliverability, and a wide range of integrations. However, its cons are its limited and expensive advanced automation and segmentation features, restrictive landing page builders, and high cost for larger businesses compared to competitors. It is ideal for small businesses prioritizing ease of use over advanced functionality, but less suitable for those needing sophisticated automation or a budget-friendly solution.
Pros And Cons Of Constant Contact
Pros
1- User-Friendly Interface: It offers an intuitive and easy-to-use interface, making it a great option for beginners and small businesses.
2- Good Email Templates: You get access to a broad selection of email templates that you can customize to create visually appealing campaigns.
3- High Deliverability Rate: Constant Contact is known for its high deliverability rate, meaning your emails are less likely to end up in the spam folder.
4- Third-Party Integrations: The platform provides integrations with various other marketing tools, expanding its functionality.
5- Event Features: It offers unique features for event organizers, such as the ability to plan SMS campaigns and accept event payments.
6- Customer Management: The platform helps with effective client management, allowing for segmentation and personalized content to improve engagement.
Cons:
1- Expensive Pricing: Many users find Constant Contact’s pricing structure to be expensive, especially as their contact lists grow.
2- Limited Automation: Advanced automation capabilities are often restricted to higher-priced plans, making them inaccessible for some users.
3- Basic Segmentation: The segmentation options are generally basic, which can be a limitation for more advanced marketing strategies.
4- Restrictive Builders: The form and landing page builders can be restrictive and lack the level of customization that some designers or businesses prefer.
5- Dated Templates: While there are many templates, some users find their designs to be a bit dated compared to more modern platforms.
6- No Free Tier: Unlike some competitors, Constant Contact does not offer a free plan, only a limited free trial, making it less suitable for budget-conscious startups.
Is Constant Contact Platform Good For You?
Is Recommended Affirmatively For You
In case if you’ve used it before. If you don’t need advanced personalization and automation, and already know Constant Contact, it can work for your business in sense general.
In case if you run and promote events. Constant Contact’s event marketing tools are an interesting functionality if you run online and in-person events. You can build a guest list, run promotions, and handle ticket sales from inside, Constant Contact that is a good characteristic of the program.
In case if you need phone support and, If you want a first taste of email marketing, Constant Contact is a reasonable choice. There are others that we rate are much stronger and cheaper. On the upside, you do get phone support on all paid plans, also good characteristic.
Is Recommended Negatively For You:
1- In case of you want a good price. Constant Contact is more expensive than many rival email marketing services. The differences really start to show the bigger your list is. Find affordable alternatives in our full review of the best free and cheap email marketing tools for best results.
2- In case if you want to customise your email designs. Making promotional emails and newsletters is easy in Constant Contact. It has plenty of templates to choose from, but gives you limited customization options. If you have unique designs in mind, try Moosend, MailerLite, or Brevo that in this case are best options.
3- In case of you’re looking for email marketing automation. Constant Contact just doesn’t stand up to modern standards of email automation. Creating workflows to determine how and when an email is sent saves time and money. If that’s important to you, check out
However, you want to personalize your campaigns. Constant Contact’s personalization options are disappointing. The Standard plan only lets you personalize the subject line. And it limits how many segments you can make, restricting how well you can target emails. Personalization and targeting are key to email marketing success. You can do both much better on other platforms.
Really, if you’re an affiliate marketer. Constant Contact doesn’t allow affiliate marketing. Check out our review of email marketing tools for affiliate marketers to find an alternative and so lograte have more perspectives.
Being for all of the above, there are many better email marketing tools out there. Let’s take a look at my pick for 4 of the best platforms.
Forth Best Constant Contact Platforms Alternatives
In case of If you are looking into different platforms, it’s good to know there is much to compare. You can find cheaper options with more advanced features. Here’s a summary of the top Constant Contact alternatives we recommend for best results online.
1- ActiveCampaign: Best for advanced automation
The main difference between Constant Contact and ActiveCampaign is automation. The two platforms take a very different approach to marketing automation. Constant Contact largely ignores it. And only offers anything like advanced automation tools on its Premium plan.
ActiveCampaign has developed into a go-to marketing automation specialist. You can create virtually any workflow you want. It supports this with 900+ fully customizable templates. Its visual workflow builder is user-friendly. And it still manages to match Constant Contact on price.
2- Brevo: Best for affordable all-in-one marketing
The main difference between Constant Contact and Brevo is affordability for larger lists. All Brevo plans come with unlimited contacts, with prices rising with the number of emails sent.
The effect of this is that Brevo is much better value if you have a really big contact list. Anything over 10,000 contacts, say. It also has a great free plan that has no contact limit. You can send 300 emails a day for free. Brevo also offers more than just marketing. Email marketing plans include transactional emails. There are also additional products for sales CRM, data management, and live chat.
3- MailerLite: Best for newsletters and small business email campaigns
MailerLite is also much cheaper when you get to the paid plans. It’s even more user-friendly and ideal for simple email marketing tasks such as running a newsletter.
4- GetResponse: Best for funnel-building
GetResponse is the better pick if you want advanced features. But not the enterprise prices. Like Constant Contact, GetResponse has a tiered pricing system. More expensive plans unlock more features. But GetResponse is more affordable, especially as your list grows.
Email Templates in Constant Contact Platform
The first thing I do with a new email marketing platform is check out the templates. This is where my journey starts.
You can see that Constant Contact platform, makes it easy to get straight to its templates. There’s a View all templates link on the home page dashboard. You can also find them under Marketing channels > Email in the main left-hand menu. And there’s a handy Quick actions navigation section with links to four main tools in the program.
Also, Constant Contact offers you no shortage of templates. You can start an email from scratch. You can code your own with HTML if you like. The option to convert a PDF into an editable template is a very niche tool. You can use BrandKit to copy your website’s style to a template. And you can choose pre-designed templates that also will help you.
Creating And Sending Newsletters With Constant Contact Platform
It is important to have en means newsletter building is a good test of an email marketing service. What are the newsletter templates like? How easy and quick is it to create and send a newsletter?. With this you will have best results.
For this, Constant Contact platform lists 90+ newsletter templates. That much choice is a good start. But a template is only the start. What also matters is the editing process. How much can you customise the template? How easy is it? Can you personalize and test your emails? So you can achieve best results.
Also, Constant Contact lives up to its reputation for making email creation easy for beginners. The above took me about two minutes from the moment I chose my template, so is very easy to use.
Normally, the drag-and-drop editor is very simple and straightforward. You can see all the content blocks to the left. The drag-and-drop action is simple and accurate. Then, when you click on a block in the main window, you see the editing options on of the program.
However, often a price for simplicity, though. In Constant Contact platform, it’s the amount of control you get over the design. There aren’t too many customization options. You can keep adding content blocks. But they just stack on top of one another in rows, product of the software of the program.
Constant Contact Platform Marketing Automation
In sense general, Constant Contact has improved its automation features in recent years. It has introduced more workflow templates and updated the visual workflow builder in its program.
However, even with these changes, Constant Contact’s automation options aren’t to write home about. Especially as you don’t unlock all the features until the Premium plan. Quite frankly, Constant Contact’s automation tools aren’t a premium feature compared with others email marketing.
You will appreciate that get is a choice of 12 workflow templates. 7 only work with an integration to an ecommerce platform like Shopify or Wix. The others range from the basic to the very basic. For example, there’s a ‘Welcome Nurture Series’ which tees up a sequence of emails after someone joins your list. And there’s a ‘Welcome: Basic’ workflow that sends one email triggered when someone joins your list, that is a good factor.
Constant Contact Platform Integrations
Another aspect to consider of Constant Contact platform is that tries a trick with its integration numbers that I’m not a big fan of. When you go to the Integrations & Apps page, you see close to 8,000 listed, that means it must connect to every business app going! This is some peculiar in the program.
Aspect that it’s a sleight of hand too many software providers use nowadays. The vast majority of these connections come via Zapier. Yes, you can link your Constant Contact account to them all. But you need a Zapier account, too. And that will increase your costs, being a deficiency of the program.
Constant Contact Platform Customer Support
You will observe that the Customer Support is one thing I’d definitely recommend Constant Contact for. The fact that you get phone and live agent chat support on all plans is pretty unique. It’s a sign of how big Constant Contact is that it can offer those resources so ids an aspect positive
Also, it’s not as if these services are limited, either. Live chat is available 18 hours a day, five days a week. US customers get 12 hours of phone support on weekdays, and 8 hours on Saturdays. In Australia, hotlines are open 8.5 hours Monday to Friday. UK customers have to make do with shorter time slots. But the lines are still open six days a week, including Saturdays, this implicates a good characteristic.
Conclusion:
Final Thoughts: Is Good Constant Contact For You?
Resuming this Constant Contact review, Here I’ve been my opinion. For all-around value and email marketing performance, you can do much better these days. But saying that, Constant Contact is a funny one. The good things it does, it does really well. Things like deliverability, customer service, and ease of use. But when it’s bad, it’s really bad. See automation, personalization, and value for money that are aspect negatives.
Of form general, Constant Contact platform has appeal. Someone looking for a service that is easy to use. And who isn’t so interested in features like automation and segmentation. The caveat there is that you would grow out of it quickly. If you run events, Constant Contact is also an option. For all the gaps in its email marketing, it does cover event management well, but follow having deficiency with relation to others email marketing company.
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